Vermont Small Business Development Center (VtSBDC) provides support and guidance to small business owners across Vermont. This is important work in a state where 99 percent of businesses are small businesses. As a content writer and communications consultant for VtSBDC, I amplify the stories of entrepreneurs and highlight the organization’s impact in Vermont. My work includes editorial planning, monthly articles in Vermont Business Magazine and on the VtSBDC website, and other content writing projects.

Kurgo Products is a supplier of dog travel supplies. I was hired to help develop written content across multiple platforms, following their brand guidelines and voice. Projects included: SEO-rich category page footers; rewrite of the lifetime guarantee; a customer welcome email series; a series of blog posts; and new product descriptions for various platforms (Kurgo website, Amazon, hangtags, and retail-ready copy for external partners).

Kane Solar is a solar company based in Maine. I was brought on to help with content needs during the company’s rebranding process after an ownership change. The first thing we did was develop their “new” brand story. This set the stage for future copywriting projects, including website content for their new site and a series of blog posts.

Woodstock Farmers’ Market is a specialty grocery store with two year-round locations. As fractional marketing manager, I am responsible for developing and managing in-store and content marketing campaigns, as well as all internal and external messaging. Responsibilities include website content, emails and newsletters, social media posts, customer review sites, blog posts, and press releases.

Reading Plus is an edtech company that develops tools to improve reading proficiency. I developed content for a variety of projects during a company rebrand, new product launch, and new program launch. Copywriting projects included: website content, sales sheets, press releases, email templates, sales letters, brochures, articles, ads, and product packaging.

Shir Shalom is a Jewish community in Woodstock, VT. I worked with a team of volunteer members who had taken on a website redesign project. My first project was to create a content map for the site, and then I developed copy for the various landing pages and subpages.

MSI is a contract manufacturing provider in Morrisville, VT. I worked with the leadership team over the course of a year to develop a new company tagline, content for their website, advertorials, and a video script.

Basin Harbor Club is a resort on Lake Champlain in northern Vermont. They were getting ready to redesign their website and hired me to create a content map for the new site and write copy for over a dozen landing pages and sub-landing pages.

Turtle Moon Health is a wellness products company, specializing in essential oils, herbals teas, and natural insect repellent. They needed help with a few copy projects for their new website, including a company product statement, product descriptions, and blog posts co-written with one of the owners.

The Jewish Community of Greater Stowe (JCOGS) is a congregation based in Stowe, Vermont. As a contract editor and writer, I worked on a wide range of communications projects over the years. These included: developing a content map and writing copy for their new website, editing and publishing a bi-monthly 10-14 page printed newsletter that was mailed to their members, and other special projects.